SEO increases your website visibility, increases the amount of targeted website visitors, promotes your brand / product and various other things. All of this has an end goal of increasing customer conversion through improving the amount or value of sales or enquiries. When it's done properly it will mean more visits and therefore more potential sales, which is why having a site professionally optimised can produce a tangible ROI.
SEO isn't a single action: it's a combination of factors that lead websites to be ranked more highly than others by search engines for the same search query or term and boost the visibility of your website online.
Having your website appear on the first page of your chosen search engine is a huge advantage over your competition, and the higher you can get the better. This is due to human nature which generally restricts us from trawling through pages and pages of results to find what we are looking for. Accompanying this with the structured algorithm which the search engines have generated means that the pages that appear first are more relevant to your search query or term.
How will we do this?
We will work across a number of key aspects to help promote your website in the most relevant and opportune areas online, including:
In the initial stages of a campaign, we will spend time evaluating your website to ensure all of the potential "signals" that search engines look for are present.
This will typically involve carrying out keyword research to identify the most high-volume and appropriate search terms which are achievable, and a website audit to look at the finer details of the website and its structure to find out what could be improved from a technical view point for example; your meta data, anchor text, alt tags and content .
Once a number of opportunities have been analysed and explored, we can work with your existing team, or on your behalf, to optimise your website for search.
Search engines care about relevance, and we ensure each of the pages on your website are finely tuned to perform as well as possible based on your target market.
With your website in its best possible condition to work with search engines, we can then look at the ongoing promotion of your website using SEO optimised digital marketing techniques.
This will mean that your website stays relevant to your target market, becomes more prevalent in search results and experiences an increase in traffic. Stone has an experienced team of SEO experts who can guide you through the process of optimising your website.